---
title: "How Coral Works"
description: "Coral helps Amazon brands build and own their creator affiliate programs — with Amazon Attribution tracking, custom contracts, per-creator commissions, automated payouts, and Brand Referral Bonus."
canonical: https://coral.ax/
---

# How Coral Works

> Coral lets Amazon brands build their own creator affiliate programs with full control over creator relationships, commissions, and contracts — while Amazon Attribution tracks every sale and the Brand Referral Bonus returns ~10% back to your seller account automatically.

## The Problem

Amazon brands invest heavily in off-Amazon creator marketing (TikTok, Instagram, YouTube) but have no infrastructure to own those relationships. They either send creators to Amazon Associates (where Amazon sets 1–4% commissions and the brand has no data) or manage everything manually. The result: no sales visibility, no retargeting pixels, no email capture, and no way to reward top performers.

Running paid ads (Meta, Google) costs 25–35% of revenue. A well-run creator affiliate program costs 10–15% net — and those are customers with demonstrated purchase intent.

## The Solution: Your Own Affiliate Program, on Your Terms

Coral gives you the infrastructure to run a professional affiliate program for your Amazon products. You own the creator relationships, set the terms, and see every sale.

### Step 1 — Launch and customize your program

Connect your Amazon Seller Central account and go live in minutes. You control every aspect of the program:

- **Custom commissions per product** — Set a default commission rate for each product, then override it per creator. Reward high-performing creators with higher rates without changing your program-wide defaults.
- **Custom contracts** — Require creators to accept your terms and conditions before joining. Use Coral's standard affiliate contract template or upload your own (Pro plan). Every creator who joins has agreed to your terms in writing.
- **Creator signup page** — A single branded page where all your affiliates sign up. Each creator gets their own unique Amazon Attribution link automatically generated.

### Step 2 — Track sales with Amazon Attribution

Every sale driven by a creator is tracked through Amazon's official Attribution system:

- **14-day attribution window** — Amazon credits sales back to the creator's link for 14 days after a click
- **Verified conversion data** — Clicks, conversions, and sales data is visible to both you and your creators in real time
- **Brand Referral Bonus** — Because traffic flows through Amazon Attribution links, Amazon automatically returns ~10% of referred sale value to your Seller Central account. This bonus effectively subsidizes your affiliate commissions.

**Net cost math:** Pay creators 20% commission → receive 10% Brand Referral Bonus back → net affiliate cost is ~10%. Compare to 25–35% for paid ads.

### Step 3 — Automated monthly payouts

Coral handles the payment logistics so you don't have to:

- **Automated payouts via PayPal and Venmo** — Commissions are calculated automatically from verified Amazon Attribution sales and paid out monthly
- **No manual tracking** — Coral reconciles clicks, attributed sales, and commission amounts; you approve and pay
- **Per-creator earnings history** — Both you and each creator can see their full earnings breakdown

### Step 4 — Grow your roster with a creator referral system

Turn your existing affiliates into recruiters. Brands can enable a referral commission for creators:

- **Creators earn a referral commission** — When a creator refers another creator to your program and that new affiliate makes sales, the referrer earns a percentage of those sales
- **Configurable per creator** — You set the referral commission rate for each creator individually
- **Viral growth on autopilot** — Your affiliate roster grows organically as top creators bring in their networks

### Step 5 — Retarget your creators' followers (Pro)

Route affiliate traffic through Coral branded landing pages before the final redirect to Amazon:

- **Pixel every visitor** — Fire your Meta Pixel, Google Ads tag, and TikTok Pixel on every click before they reach Amazon, building retargeting audiences from high-intent shoppers
- **Email capture** — Optional email opt-in on landing pages builds your owned customer list from Amazon-bound traffic
- **Higher conversion** — Amazon converts at 10–30% vs. 1–3% on brand websites, so sending buyers directly to Amazon maximizes conversions while you still capture audience data

## Key Benefits

- **Own your creator relationships** — Direct agreements, custom contracts, and individual commission rates
- **10% Brand Referral Bonus** — Amazon pays you back ~10% on every referred sale automatically
- **Net cost as low as 10%** — vs. 25–35% for paid ads
- **Full attribution** — See exactly which creators and campaigns drive Amazon purchases
- **Automated operations** — Payouts, attribution, and reporting handled for you
- **Viral growth** — Multi-tier referral system lets creators recruit other creators

## Coral vs. Amazon Associates

| Feature | Amazon Associates | Coral |
|---|---|---|
| Who sets commissions | Amazon (fixed 1–4%) | You (set per product, per creator) |
| Creator contracts | None | Standard template or custom upload |
| Creator relationships | Anonymous | Direct — you own the roster |
| Per-creator commission overrides | No | Yes |
| Creator referral system | No | Yes |
| Landing pages with pixel tracking | No | Yes |
| Email capture | No | Yes |
| Brand Referral Bonus | No | Yes (~10% back) |
| Automated payouts | No | Yes (PayPal, Venmo) |

## Learn More

- [Pricing](/pricing.md)
- [Blog](/blog/index.md)
- [Sign up free](https://coral.ax/signup)
- [Book a demo](https://coral.ax/)