---
title: "Coral Pricing"
description: "Two plans for Amazon brands running creator affiliate programs: Starter (free to start, 5% of sales) and Pro ($99/month flat fee)."
canonical: https://coral.ax/pricing
---

# Coral Pricing

> Coral offers two plans for Amazon brands building affiliate programs with TikTok and Instagram creators. Starter is free to launch — you only pay a 5% platform fee when your creators generate sales. Pro is a flat $99/month with no commission on sales.

## Plans

### Starter — $0/month + 5% of affiliate sales

Best for brands just starting their affiliate program. There is no monthly fee and no upfront cost — you only pay Coral's 5% platform fee when your creators actually drive Amazon sales. Includes a 7-day free trial.

**Features:**
- One signup page for all your affiliates
- Amazon Attribution links generated automatically per affiliate
- Clicks and sales data visible to affiliates
- Automated payouts via PayPal and Venmo
- Amazon Brand Referral Bonus: earn back ~10% on all referred sales

### Pro — $99/month flat fee (0% commission on sales)

Best for brands running an established affiliate program at scale. Pay a predictable flat monthly fee with no percentage taken from your affiliate sales. Includes a 30-day free trial.

**Features (everything in Starter, plus):**
- Teams: invite multiple users to manage your program
- Custom squeeze pages for retargeting (Meta Pixel, Google Ads, TikTok Pixel)
- Creator referral system to grow your affiliate roster on autopilot
- Customizable affiliate terms and conditions

## How pricing works

**Starter** brands pay nothing until their creators drive sales — the 5% platform fee is only charged on actual affiliate-attributed Amazon revenue. This makes it risk-free to launch.

**Pro** brands pay $99/month regardless of sales volume, with 0% taken from affiliate sales. This plan is more cost-effective once your affiliate program generates meaningful volume.

Both plans qualify for Amazon's Brand Referral Bonus (~10% back from Amazon on all sales driven through Attribution links), which can offset a significant portion of your affiliate commission costs.

## Example: Net cost of running an affiliate program

| Scenario | Starter | Pro |
|---|---|---|
| $0 in affiliate sales | $0 | $99 |
| $1,000 in affiliate sales | $50 (5%) | $99 flat |
| $5,000 in affiliate sales | $250 (5%) | $99 flat |
| Amazon Brand Referral Bonus (~10%) | Offsets commissions paid to creators | Offsets commissions paid to creators |

## Get Started

[Sign up free](https://coral.ax/signup) — no credit card required for Starter. [Book a demo](https://coral.ax/) if you want to talk through which plan fits your program.