How Coral Works

Coral lets Amazon brands build their own creator affiliate programs with full control over creator relationships, commissions, and contracts — while Amazon Attribution tracks every sale and the Brand Referral Bonus returns ~10% back to your seller account automatically.

The problem

Amazon brands invest heavily in off-Amazon creator marketing (TikTok, Instagram, YouTube) but have no infrastructure to own those relationships. They either send creators to Amazon Associates, where Amazon sets 1–4% commissions and the brand has no data, or manage everything manually. The result: no sales visibility, no retargeting pixels, no email capture, and no way to reward top performers.

Running paid ads on Meta or Google costs 25–35% of revenue. A well-run creator affiliate program costs 10–15% net — and those are customers with demonstrated purchase intent.

The solution: your own affiliate program, on your terms

Coral gives you the infrastructure to run a professional affiliate program for your Amazon products. You own the creator relationships, set the terms, and see every sale.

Step 1 — Launch and customize your program

Connect your Amazon Seller Central account and go live in minutes. You control every aspect of the program:

• Custom commissions per product — set a default rate for each product, then override it per creator.
• Custom contracts — require creators to accept your terms before joining, using Coral’s template or your own (Pro plan).
• Creator signup page — one branded page where all your affiliates sign up, each getting a unique Amazon Attribution link automatically.

Step 2 — Track sales with Amazon Attribution

• 14-day attribution window — Amazon credits sales back to the creator’s link for 14 days after a click.
• Verified conversion data — clicks, conversions and sales are visible to you and your creators in real time.
• Brand Referral Bonus — Amazon automatically returns ~10% of referred sale value to your Seller Central account.

Net cost math: pay creators 20% commission, receive 10% Brand Referral Bonus back, and your net affiliate cost is roughly 10% — against 25–35% for paid ads.

Step 3 — Automated monthly payouts

• Automated payouts via PayPal and Venmo, calculated from verified Amazon Attribution sales.
• No manual tracking — Coral reconciles clicks, attributed sales and commission amounts; you approve and pay.
• Per-creator earnings history, visible to both sides.

Step 4 — Grow your roster with a creator referral system

• Creators earn a referral commission when someone they refer makes sales.
• Configurable per creator — you set each creator’s referral rate individually.
• Your roster grows organically as top creators bring in their networks.

Step 5 — Retarget your creators’ followers (Pro)

• Pixel every visitor — fire Meta, Google Ads and TikTok pixels before the redirect to Amazon.
• Email capture — optional opt-in builds an owned customer list from Amazon-bound traffic.
• Higher conversion — Amazon converts at 10–30% versus 1–3% on brand websites.

Coral compared with Amazon Associates

Learn more

See Coral pricing, or read this page as markdown at /how-it-works.md.