Coral Pricing
Coral offers two plans for Amazon brands building affiliate programs with TikTok and Instagram creators. Starter is free to launch — you only pay Coral’s 5% platform fee when your creators generate sales. Pro is a flat $99/month with no commission on sales.
Plans
Starter — $0/month plus 5% of affiliate sales
Best for brands just starting their affiliate program. There is no monthly fee and no upfront cost — you only pay Coral’s 5% platform fee when your creators actually drive Amazon sales. Includes a 7-day free trial.
- One signup page for all your affiliates
- Amazon Attribution links generated automatically per affiliate
- Clicks and sales data visible to affiliates
- Automated payouts via PayPal and Venmo
- Amazon Brand Referral Bonus: earn back ~10% on all referred sales
Pro — $99/month flat fee, 0% commission on sales
Best for brands running an established affiliate program at scale. Pay a predictable flat monthly fee with no percentage taken from your affiliate sales. Includes a 30-day free trial. Everything in Starter, plus:
- Teams: invite multiple users to manage your program
- Custom squeeze pages for retargeting (Meta Pixel, Google Ads, TikTok Pixel)
- Creator referral system to grow your affiliate roster on autopilot
- Customizable affiliate terms and conditions
How pricing works
Starter brands pay nothing until their creators drive sales — the 5% platform fee is only charged on actual affiliate-attributed Amazon revenue. This makes it risk-free to launch.
Pro brands pay $99/month regardless of sales volume, with 0% taken from affiliate sales. This plan is more cost-effective once your affiliate program generates meaningful volume.
Both plans qualify for Amazon’s Brand Referral Bonus (~10% back from Amazon on all sales driven through Attribution links), which can offset a significant portion of your affiliate commission costs.
Example: net cost of running an affiliate program
| Scenario | Starter | Pro |
|---|---|---|
| $0 in affiliate sales | $0 | $99 |
| $1,000 in affiliate sales | $50 (5%) | $99 flat |
| $5,000 in affiliate sales | $250 (5%) | $99 flat |
| Amazon Brand Referral Bonus (~10%) | Offsets commissions paid to creators | Offsets commissions paid to creators |
Get started
Sign up free — no credit card required for Starter. Full pricing is also published as machine-readable markdown at /pricing.md and as JSON at /public/api/plans.